Analysis of the Structure, Branding, Graphics, and Presentation Methods Of A Studio Production
This Morning
Series 33, Episode 52
Airing Time & Date 10am, Tuesday 16th March 2021
The Structure
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| Figure 1 B, Thomas. (2021) |
The opening of the structure, showing the opening titles of the studio production show This Morning with the two hosts of the episode Philip Scofield and Holly Willoughby.
Figure 2 B, Thomas. (2021)
The first headline and story for the structure of the show. It's the same location where the previous shot was, and I believe the bridge from this shot and the previous are guiding us the audiences to the studio of This Morning.
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Figure 3 B, Thomas (2021)
The second headline and story for the structure of the show. Philip is standing in a shop, about to buy a product before heading to the studio. |
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Figure 4, B, Thomas (2021)
The third headline story for the structure of the show. We see Holly, walking on the street and heading to the studio. |
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Figure 5, B, Thomas (2021)
The fourth and final headline story, for the structure of the show. Seeing a picture of a celebrity, displayed on the ITV studio building, which the celebrity guest will be appearing on the show. |
The Branding & Graphics
Figure 6, B, Thomas (2021)
The opening graphics and branding title of This Morning, with a couple of award-winning companies that the studio production itself has won in the past and making the show itself more recognizable, popular, and even proud of how achievable the magazine show itself has become.
Figure 7, B, Thomas (2021)
More graphics about the schedule of what is come on Tuesday's episode and when exactly, for the audiences of knowing and who may be interested in that specific time frame and subject.
Figure 8, B, Thomas (2021)
Competition time of winning some cash. A small and extra segment from the magazine show to the audiences.
Figure 9, B, Thomas (2021)
The details of applying for the competition
Figure 10, B, Thomas (2021)
A sneak preview of what's still to come during This Morning ahead, and after the commercial breaks. Along with the branding titles with our two hosts of the current episode.
Figure 11, B, Thomas (2021)
Some positivity news from social media, the graphics are showing the details of what it's about, which is about a pregnancy that has happened from the photo, who it's about, and her name is Christine Lampard, with her Instagram name and with the photo-based from the social media platform, is the branding of Instagram. Being verified, which is to do with an individual who is at some level is very well known or even famous.
Figure 12, B, Thomas (2021)
Some clothing sales, the graphics show the details of the different clothing with their prices and the location of purchasing the products. Along with an individual on the left, presenting herself with the products to gain the viewer's interest and curiosity for the products.
Figure 13, B, Thomas (2021)
This Morning's segment of playing a game, this is the graphics showing its intro and with the participation of specific viewers from home.
Presentation Method
Figure 14, B, Thomas (2021)
The beginning of the presentation method shows a simple story and newly learned skill about how to milk a Horse. The individual Josie filmed from Somerset is about to be shown by a farmer named Frank. I feel this first story, gives the audiences a fresh and simple experience for the start of This Morning's episode, and before the studio production show begins the more popular and even heavier subjects. The discussions of politics, science, and other subjects ahead for the viewer's attention.
Figure 15, B, Thomas (2021)
The second story focusing on a scientific subject on the Oxford Astrazenica vaccine being suspended around specific European countries. With two professional and qualified individuals explaining their opinions and expertise about why the vaccine is safe and the specifics about the Blood Clots affecting this concern. I find having the two guests on the show, one on the screen and the other in person gives some appropriate guidance on how we may our show Trending would present that same format for our contestants and even positioning our hosts in the studio as well.
Figure 16, B, Thomas (2021)
Philip and Holly moving into competition time, before the advertisement begins, and of course the commercial breaks well.
Figure 17, B, Thomas (2021)
Moving onto another subject about caregiving and more discussions with other experts and professionals in that subject.
Figure 18, B, Thomas (2021)
Moving back towards the subject about the concerns of the Oxford Astrazenica vaccine and this time about to be discussed from a political perspective. I find it interested both Philip and Holly have moved to another space of the set and this time by a coffee table. Giving myself some thought about how we may film one of the moments during the production of Trending.
Figure 19, B, Thomas (2021)
In discussion to professionals in politics and on the Oxford Astrazenica Vaccine concern.
Figure 20, B, Thomas (2021)
Moving onto the same subject of the vaccine and Philp and Holly are informing the audiences about some contact details if any viewers are feeling concerned about the scientific subject matter. Once again from the shot of the two hosts sitting by a Coffee table, this shot also gives me as a camera operator some guidance of how I may want to film a shot when our hosts position themselves by a screen in Trending.
Figure 21, B, Thomas (2021)
Moving onto a VT video, with an individual about doing some cleaning work for a palace and with seeing the progress from start to finish on the palace itself.
Figure 22, B, Thomas (2021)
Moving onto the subject of TV and on the genre of soap operas. This individual discusses with Philip and Holly the latest drama and stories about Eastenders, Emmerdale, Coronation Street, and many more. With soap operas being endless series, this is a subject in the show that can keep on going forward and still showing how these specific soap operas are trending still.
Figure 23, B, Thomas (2021)
Moving onto the subject of music and also nostalgia, an interview with musician Paul Carrick and how far he has come in his career.
Figure 24, B, Thomas (2021)
Later on, through the part, Paul Carrick himself starts to perform one of his songs and I very much find the colour grading appropriate for the tone and in the format as a music video. Changing the presentation very well from a discussion/ interview and to a song.
Figure 25, B, Thomas (2021)
Going back to the main subject of the episode about the concerns from the Oxford Astrazenica Vaccine, and this time now questions from the public asking the professional about the subject and seeing and hearing from the individual's opinion and advice about the problem.
Figure 26, B, Thomas (2021)
Moving onto the subject of catering and seeing what the chef has got cooking for the viewers at home and for Holly and Philip to try.
Figure 27, B, Thomas (2021)
Moving onto a game subject on a game where it's new on This Morning called Spin To Win. Showing different types of money that can be a win. The shot is another helpful to guide me for when I participate in the production of Trending when the hosts are being positioned with social distancing.
Figure 28, B, Thomas (2021)
The Spin To Win wheel being spun.
Figure 29, B, Thomas (2021)
A bag of contents that an audience member from home has won.
Figure 30, B, Thomas (2021)
This tray shows some original contents that are made from the production of This Morning and these are the same contents that are in the bag from the picture above.
Figure 31, B, Thomas (2021)
The question being asked for the audience member at home, being related to the very first story at the start of the programme.
Figure 32, B, Thomas (2021)
Moving onto the final subject of This Morning, which is now on entertainment and on the TV drama series Line Of Duty with one of the cast members. Discussing the return of the popular crime, drama series on BBC1.
Figure 33, B, Thomas (2021)
Showing a TikTok video from the perspective of Vicky Mcclure's phone with two of the other actors from Line of Duty. Similar to one of the trends in our studio production show Trending and which is TikTok.
Figure 34, B, Thomas (2021)The final figure, giving a sneak preview of one of the stories to come in tomorrow's episode of This Morning. By giving the audience a teaser and anticipation for the next episode from the studio production show.
The Relevance To The Commissioned Programme
To begin with, This Morning's structure presents a variety of stories and subjects. In a current episode, I had watched, discusses, and shows many subjects, for example in science, politics, catering, and entertainment in the specifics of television drama and soap operas. Along with small extra subjects in prize-winning, games, and milking a Horse in a new skill and perspective from a farmer. Mentioning these different subjects is appropriate and relevant to how our studio production show Trending will represent our own chosen and different subjects in games, news, activities, and crazes. Making it another magazine studio production show just like This Morning is as well in the way of a structure. Which has made me understand a lot more the meaning behind a Magazine show and how that type of structure can be appropriate for a variety of audiences. Regarding the branding and graphics from This Morning, making the visual very light and early day viewing for the audiences and viewers represents a comforting, light, and illumination look and feel, and It's even appropriate for the time of day airing time. By creating the graphics and branding from Trending, to potentially have a similar glance in lightness for tone and sense in solace, along with energy. The only difference from Trending's to This Morning's graphics and branding is our studio production will be using more colours and still representing that same glance and solace. Finally, the presentation method of This Morning, the way Philip Scofield and Holly Willoughby are stood and positioned in different spaces and areas in the entire studio space, from figures fifteen, sixteen, eighteen, twenty, and twenty-seven, I feel this will become a similar method of how our two hosts will be asked to be positioned and placed in our studio production space, and for the different spaces when it will come to the multiple and various of the subjects and discussions in Trending. With other methods from This Morning, there are subjects and discussions that can be uplifting, positive, and even having the humor moments from Holly and Philip, which is how we want our entire presentation and methods for Trending to make that achievement. Considering This Morning's subjects are not always positive subjects, especially with the subjects of politics and the pandemic still happening, they can both be difficult and heavy subjects. For Trending, however, will we want to focus on a more positive and uplifting atmosphere and along with the subjects focusing and presenting more about positivity for our audiences. Overall Trending is a magazine show with the instance of This Morning being a magazine show as well. The structure of This Morning presents a variety of different subjects and discussions, with a mixture of trending around the country whether they're light or heavy subjects, and for Trending having a structure about the variety and difference of trends. The graphics and branding from This Morning represent a light look and feel in solace, and by making Trending the same. The methods of the presentation of This Morning, are the different positions of the two hosts around the studio space for the different moments in the programme, and for the relevance of having our two hosts placing themselves around our studio space for the different moments of Trending as well. Along with some potential and possible shots from the camera operators Trending can achieve, as well This Morning did in the current episode I had watched and referenced in the relevance of the technical aspects for a studio production show that has been commissioned.
Bibliography
1.] This Morning: Series 33, Episode 52 (2021) [Televsion Programme] ITV 16/03/21 At: https://www.itv.com/hub/this-morning/2a6292a0549
2.] Micklethwait, J. (2015) ITV - Hub At: https://www.itv.com/ (Accessed 17/03/21)
3.] Figure 1, B, Thomas (2021)
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